Social Media

Social media trends in the food and drink industry for 2021.

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Towards the end of last year, I worked on a social media strategy for a business based in central Scotland (I call Aberdeen home), they are in the food and drink industry but their social media channels were brand new.  That is both a good thing and a bad thing as brand new means no … Read more

How to go Live on Instagram.

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Lives are having a real moment on Instagram, a trend that came into its own during the first lockdown of 2020; we craved connection and conversations (some of us anyway) and Lives were a great way to get that.  I totally get the appeal, all the benefits of video content with none of the editing … Read more

A coffee date with Kate Stott from BeautyBooker®

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In lieu of not being able to meet Kate for one of our real coffee dates or even the lunch we had been planning pre-lockdown; a coffee date Q&A for you all is definitely the next.best.thing. I’ve already spent a fair amount of time with Kate talking social media, technology, start-ups and about everything else … Read more

A new year refresh for your social media strategy.

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I struggled with the title of this blog, mostly as I am not into new year resolutions and the thing I am trying to write about is tied into the theme of a new year but is different to a list of resolutions (or wishes, as my daughter calls them!).  When talking about a refresh … Read more

How to plan your social media content.

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“Help! I just don’t know what to post on my social media channels” is one of the most common problems anyone who runs social media for business will run into. Here are some of my favourite content ideas and a bit of insight into the content planning process I use.

Using social media at an event or exhibition.

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The back of a woman holding an iphone during an event

Making full use of your business social media accounts during an event is a big deal and a great opportunity for brand awareness, engagement and community building; but when you have so much to do to get to the event, it’s easy to let social media fall off the list.

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How to work with a marketeer on a small budget.

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Last week, I saw a post in a Facebook group that someone was looking for recommendations for some marketing support; they gave a description of their business and said they had a very small budget but know they needed to start with something.

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How does my plan help me be spontaneous on social media?

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I was recently asked to speak at an event about social media for business; the event was an evening networking meet-up and the speaker brief was “a mini power talk circa 4 minutes long”. Ha. Think my time was up not long after I said my name and made a bad joke!

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