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A digital marketing strategist on tour.

A digital marketing strategist on tour.

by Suz Bird | May 22, 2022 | Content marketing, content planning, digital marketing, freelance community, social media at an event, social media strategy

I work with businesses throughout the UK and currently 50% of my client base is out with my hometown of Aberdeen. Remote working in the digital marketing industry was a thing for me even before COVID times and whilst most elements of the work can be done remotely,...
5 apps you need for your Instagram for business account.

5 apps you need for your Instagram for business account.

by Suz Bird | Apr 1, 2022 | Content marketing, content planning, Instagram, social media strategy

Did you know that the number of Instagram users in 2022 is 1.478 billion? That’s a pretty crazy number right? The answer is yes, BUT social media has become part of our daily lives for work and play.  If you are here reading this blog, it is highly likely you...
New Year Resolutions for your social media strategy.

New Year Resolutions for your social media strategy.

by Suz Bird | Dec 29, 2021 | content planning, digital marketing, Social Media, social media marketing, strategy

When it comes to my non-work life I am not one for resolutions, I am way more of a “make the move whenever you like” kinda girl. Ties into those rebellious / creative aspects of my personality! But, business and marketing… totally different story. Spontaneity needs to...
How to take a social media break.

How to take a social media break.

by Suz Bird | Dec 14, 2021 | content planning, digital marketing, Social Media, social media marketing, strategy

We often hear from social media experts on how to do “more social media” but very rarely on how to take an effective social media break. And I’m not talking about the 3-month digital hiatus kind of break – which frankly requires a whole other level of business...
How to write your own social media strategy.

How to write your own social media strategy.

by Suz Bird | Nov 22, 2021 | content planning, digital marketing, Social Media, social media marketing, strategy

What does the word “strategy” mean to you? The usual response is that it’s a top-tier jargon word straight out of business school, i.e. scary as hell.  Truth is, a strategy is pretty important and helps give us purpose and achieve our business goals.  And guess...
Your guide to Christmas content planning.

Your guide to Christmas content planning.

by Suz Bird | Oct 29, 2021 | Content marketing, content planning, Social Media, social media marketing, Uncategorized

Ok. I don’t want to freak you out, but it’s that time of year again.  And I know that you’re thinking you want to light the bonfire for Bonfire night first, but soon we’ll be donning our cosy festive jumpers and digging into the Quality Streets. Before...
Lost: one Instagram mojo.

Lost: one Instagram mojo.

by Suz Bird | Apr 21, 2021 | content planning, hashtags, Instagram, Social Media, strategy

During the last round of my “ask me anything” story session on Instagram, someone asked the question about their Instagram mojo. As in how to get it back when it seems totally AWOL.  Even the best laid social media content plans lose their way when your mojo goes...
Social media trends in the food and drink industry for 2021.

Social media trends in the food and drink industry for 2021.

by Suz Bird | Feb 15, 2021 | content planning, digital marketing, Social Media, social media marketing, strategy

Towards the end of last year, I worked on a social media strategy for a business based in central Scotland (I call Aberdeen home), they are in the food and drink industry but their social media channels were brand new.  That is both a good thing and a bad thing as...
How to go Live on Instagram.

How to go Live on Instagram.

by Suz Bird | Feb 2, 2021 | content planning, Instagram, Social Media, strategy

Lives are having a real moment on Instagram, a trend that came into its own during the first lockdown of 2020; we craved connection and conversations (some of us anyway) and Lives were a great way to get that.  I totally get the appeal, all the benefits of video...
A coffee date with Kate Stott from BeautyBooker®

A coffee date with Kate Stott from BeautyBooker®

by Suz Bird | Jan 26, 2021 | content planning, Industry Q&A, Social Media

In lieu of not being able to meet Kate for one of our real coffee dates or even the lunch we had been planning pre-lockdown; a coffee date Q&A for you all is definitely the next.best.thing. I’ve already spent a fair amount of time with Kate talking social...
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Hey, I’m Suz!

I’m a marketing strategist, content coordinator and eternal optimist. I’m here to help you build a loyal and thriving community around your business.

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Hashtag grateful for pulling off a day of work and Hashtag grateful for pulling off a day of work and mum-chauffeur juggle and in some excellent location and weather conditions too! 

Touch-and-go in the middle of the day when logistics and deadlines were looking like they’d get the better of me, but thankful for strong signal and the very talented (and accommodating) creative duo from @readytoflux for letting me join the video meeting from the river bed 🦈 #worklifejuggle #schoolholidays #UKsummer #Aberdeensummer #beingFreelance #selfemployedlife #soloparenting #VisitAberdeen
We still rolling with the “if you didn’t post We still rolling with the “if you didn’t post it, it didn’t happen” rule yes? 

After a number of years being Instagram buddies, sharing resources and WTF work moments, referring clients and many a video call and voice notes … @socialpip and I landed up in the same city and got to meet in real life 🥰

And obvs we chatted Instagram, TikTok, content creation and workshops but also all the life chat and it was pretty awesome. 

Still lots of good stuff to come from this ol’ app called Instagram then 🫶 #beingFreelance #freelancecommunity #freelancelife #socialmediaforbusiness #workfamily #SocialPip #BirdandEmmy #Edinburgh
Took Mini and a friend of hers with me on a work t Took Mini and a friend of hers with me on a work trip to Edinburgh this week and introduced them to some of my favourite food places along the way … namely @cairngormcoffeeco and @leithwoks in @bonnieandwildmarket and @lailaedinburgh 🥰 add in some bowling in #Lane7Edinburgh and treats from @madmacaron pop-up shop in @stjamesquarter and it’s safe to say it was a pretty successful trip all round! #beingFreelance #mumlife #schoolholidaysUK #Edinburgh #MadMacarons #StJamesQuarter #LailaEdinburgh #EatEdinburgh #LeithWoks #Edinburghfood #LifewithSuz #BirdandEmmy
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Avatar Suzanne Amy Bird @suzabird ·
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Lovely like a cool tweet that makes you smile and think “that’s a great idea”

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International Cat Day 2022 🐾

Avatar Suzanne Amy Bird @suzabird ·
8 Aug

⬇️ words said about me in an email introduction from an industry peer to a prospective client; super happy to have a reputation in the industry that means people refer to me as creative, fun and someone who cares about people and the projects I work on 🥰 #digitalmarketing

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