by Suz Bird | May 22, 2022 | Content marketing, content planning, digital marketing, freelance community, social media at an event, social media strategy
I work with businesses throughout the UK and currently 50% of my client base is out with my hometown of Aberdeen. Remote working in the digital marketing industry was a thing for me even before COVID times and whilst most elements of the work can be done remotely,...
by Suz Bird | Apr 1, 2022 | Content marketing, content planning, Instagram, social media strategy
Did you know that the number of Instagram users in 2022 is 1.478 billion? That’s a pretty crazy number right? The answer is yes, BUT social media has become part of our daily lives for work and play. If you are here reading this blog, it is highly likely you...
by Suz Bird | Dec 29, 2021 | content planning, digital marketing, Social Media, social media marketing, strategy
When it comes to my non-work life I am not one for resolutions, I am way more of a “make the move whenever you like” kinda girl. Ties into those rebellious / creative aspects of my personality! But, business and marketing… totally different story. Spontaneity needs to...
by Suz Bird | Dec 14, 2021 | content planning, digital marketing, Social Media, social media marketing, strategy
We often hear from social media experts on how to do “more social media” but very rarely on how to take an effective social media break. And I’m not talking about the 3-month digital hiatus kind of break – which frankly requires a whole other level of business...
by Suz Bird | Nov 22, 2021 | content planning, digital marketing, Social Media, social media marketing, strategy
What does the word “strategy” mean to you? The usual response is that it’s a top-tier jargon word straight out of business school, i.e. scary as hell. Truth is, a strategy is pretty important and helps give us purpose and achieve our business goals. And guess...
by Suz Bird | Oct 29, 2021 | Content marketing, content planning, Social Media, social media marketing, Uncategorized
Ok. I don’t want to freak you out, but it’s that time of year again. And I know that you’re thinking you want to light the bonfire for Bonfire night first, but soon we’ll be donning our cosy festive jumpers and digging into the Quality Streets. Before...
by Suz Bird | Apr 21, 2021 | content planning, hashtags, Instagram, Social Media, strategy
During the last round of my “ask me anything” story session on Instagram, someone asked the question about their Instagram mojo. As in how to get it back when it seems totally AWOL. Even the best laid social media content plans lose their way when your mojo goes...
by Suz Bird | Feb 15, 2021 | content planning, digital marketing, Social Media, social media marketing, strategy
Towards the end of last year, I worked on a social media strategy for a business based in central Scotland (I call Aberdeen home), they are in the food and drink industry but their social media channels were brand new. That is both a good thing and a bad thing as...
by Suz Bird | Feb 2, 2021 | content planning, Instagram, Social Media, strategy
Lives are having a real moment on Instagram, a trend that came into its own during the first lockdown of 2020; we craved connection and conversations (some of us anyway) and Lives were a great way to get that. I totally get the appeal, all the benefits of video...
by Suz Bird | Jan 26, 2021 | content planning, Industry Q&A, Social Media
In lieu of not being able to meet Kate for one of our real coffee dates or even the lunch we had been planning pre-lockdown; a coffee date Q&A for you all is definitely the next.best.thing. I’ve already spent a fair amount of time with Kate talking social...
