There’s the fashion (sign me up for oversized blazers, ties on a jumpsuit and daytime sequins please), the drama, the solid one-liners and masterclass in product placement (I see you Starbucks and Diet Coke), not to mention the press tour outfit-brigade on social media and the familiar characters … but what I wasn’t expecting was … Read more
In January I ran an online workshop for small business owners in the UK called “Beyond the Algorithm: your 2026 social media playbook” – this was the first time I had run one of these kinds of sessions and the idea was based off of a little January tradition I usually keep to myself … … Read more
It feels like I have been talking about “social search” forever, having written an Instagram post on it back in September 2023 sharing an example of how I “searched Instagram” in Glasgow in 2018 to find a place to have brunch in … fast forward to today, and searching social media has become second nature … Read more
It feels a little irresponsible for me as a digital marketing specialist and senior professional to share a trend predictions blog with you without a bit of a health and safety warning – or disclaimer of some kind if you like. Mostly as, although I work in the marketing industry, I don’t have a crystal … Read more
I worked with an Aberdeen-based business over the summer on their digital marketing and social media strategy, it was a four month project and it was pretty darn great. I didn’t even have to say that myself, I asked the business owner for feedback and a testimonial after our project finished and she said the … Read more
I’ve spoken before on the difference between something trending and a trend in the digital marketing industry, and how sometimes it’s worth a business owner’s time to just sit back and watch before jumping right in. Think Clubhouse, Threads and TikTok as examples of this … We don’t have to take on every new thing … Read more
If you haven’t met me in real life or heard me chat on Instagram stories, that title probably needs an explainer or at least a hint at the tone; aim for tongue-in-cheek when you read it to yourself or at the very least with a smiley face at the end of it because honestly, do … Read more
I work with businesses throughout the UK and currently 50% of my client base is out with my hometown of Aberdeen. Remote working in the digital marketing industry was a thing for me even before COVID times and whilst most elements of the work can be done remotely, there are times when face-to-face is just … Read more
Ok. I don’t want to freak you out, but it’s that time of year again. And I know that you’re thinking you want to light the bonfire for Bonfire night first, but soon we’ll be donning our cosy festive jumpers and digging into the Quality Streets. Before then, let’s just take some time to talk … Read more
I struggled with the title of this blog, mostly as I am not into new year resolutions and the thing I am trying to write about is tied into the theme of a new year but is different to a list of resolutions (or wishes, as my daughter calls them!). When talking about a refresh … Read more
