It feels a little irresponsible for me as a digital marketing specialist and senior professional to share a trend predictions blog with you without a bit of a health and safety warning – or disclaimer of some kind if you like. Mostly as, although I work in the marketing industry, I don’t have a crystal … Read more
I worked with an Aberdeen-based business over the summer on their digital marketing and social media strategy, it was a four month project and it was pretty darn great. I didn’t even have to say that myself, I asked the business owner for feedback and a testimonial after our project finished and she said the … Read more
I’ve spoken before on the difference between something trending and a trend in the digital marketing industry, and how sometimes it’s worth a business owner’s time to just sit back and watch before jumping right in. Think Clubhouse, Threads and TikTok as examples of this … We don’t have to take on every new thing … Read more
Pretty sure it’s ok to say out loud that one of the key roles in any marketing team is keeping on top (and in the know) of trends? Not to mention this being a hot topic on the [coffee] table for many a Bird & Emmy team meeting … Which is why Super Bowl season … Read more
One day we’ll need to do this Coffee Date Q&A thing as a real-life event right? But for now, we’re sticking to digital so you can make yourself coffee and read it in your jammies and no one will ever know. As we’re days away from the Spilling the Tea event in Aberdeen with Harley … Read more
It’s coffee date Q&A time! The blog where I share a bunch of answers from questions I’ve asked a business owner around how they use social media for business. Any industry, any answer and anything goes on this coffee date … The idea is that we can all take some inspiration from each other on … Read more
Welcome back to a new blog in the coffee date Q&A series! The blog series that reveals all the secrets of how business owners use social media for their business and the kind of chat that is usually reserved for the coffee dates only …. Our special guest today is Nicola Scott from Freshly Ground … Read more
Ah vanity metrics! “How many likes did we get?” It’s a question anyone working in social media dreads and one that can make you a little crazy as a business owner. Danielle from Greene Creatives recently asked me to be on an Instagram Live Q&A with her talking about vanity metrics, why they don’t define … Read more
When it comes to my non-work life I am not one for resolutions, I am way more of a “make the move whenever you like” kinda girl. Ties into those rebellious / creative aspects of my personality! But, business and marketing… totally different story. Spontaneity needs to be planned for and risk needs to be … Read more
We often hear from social media experts on how to do “more social media” but very rarely on how to take an effective social media break. And I’m not talking about the 3-month digital hiatus kind of break – which frankly requires a whole other level of business communications discussion – but the kind of … Read more
