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How to go Live on Instagram.

How to go Live on Instagram.

Lives are having a real moment on Instagram, a trend that came into its own during the first lockdown of 2020; we craved connection and conversations (some of us anyway) and Lives were a great way to get that.  I totally get the appeal, all the benefits of video...

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A coffee date with Kate Stott from BeautyBooker®

A coffee date with Kate Stott from BeautyBooker®

In lieu of not being able to meet Kate for one of our real coffee dates or even the lunch we had been planning pre-lockdown; a coffee date Q&A for you all is definitely the next.best.thing. I've already spent a fair amount of time with Kate talking social media,...

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A new year refresh for your social media strategy.

A new year refresh for your social media strategy.

I struggled with the title of this blog, mostly as I am not into new year resolutions and the thing I am trying to write about is tied into the theme of a new year but is different to a list of resolutions (or wishes, as my daughter calls them!).  When talking...

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A coffee date with Iona Currie from Eye See Coaching.

A coffee date with Iona Currie from Eye See Coaching.

One of my favourite parts about introducing you to the next coffee date guest, is that we met on social media when I was tagged in a post by a business I worked with at the start of the year! Talk about the power of social media for online networking and connections...

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How to plan your social media content.

How to plan your social media content.

“Help! I just don’t know what to post on my social media channels” is one of the most common problems anyone who runs social media for business will run into. Here are some of my favourite content ideas and a bit of insight into the content planning process I use.

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10 ways to kickstart your social media platforms.

10 ways to kickstart your social media platforms.

In the aftermath of Christmas and the holiday season, we are all having conversations about our 2020 resolutions and looking for a way to rejuvenate ourselves after all the food, drink and festivities. Trust me, your social media platforms are looking for the same...

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A coffee date with Megan from Xana Creative.

A coffee date with Megan from Xana Creative.

With the "making video for social media" workshop just two weeks away, it was the perfect time to do a Q&A blog with Megan from Xana Creative! Megan and I will be running the workshop together on the 7th November, using our different skillsets to collaboratiely...

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The hashtag rulebook for Instagram.

The hashtag rulebook for Instagram.

Last time we spoke about hashtags , we covered the basics around what a hashtag is and how to hashtag with purpose. If you need a quick catch up before we hit the rulebook, you can find the first hashtag blog here. The first rule of hashtags is that there really is...

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Using social media at an event or exhibition.

Using social media at an event or exhibition.

In 2019 I think you know that using social media for business is more a prerequisite as opposed to a nice to have; and the only thing you have to question is which platforms to use relevant to your audience and how you are going to use those platforms to deliver to...

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How to work with a marketeer on a small budget.

How to work with a marketeer on a small budget.

Last week, I saw a post in a Facebook group that someone was looking for recommendations for some marketing support; they gave a description of their business and said they had a very small budget but know they needed to start with something. There is so much in that...

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How to be a self-employed and go on holiday.

How to be a self-employed and go on holiday.

In April, my daughter and I had a mini-break abroad. Doesn’t sound like a big deal right? Expect it was. This was our first holiday abroad since 2015, it seems being a freelance Digital Marketer and working from a home office are not the usual buzz words associated...

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How does my plan help me be spontaneous on social media?

How does my plan help me be spontaneous on social media?

I was recently asked to speak at an event about social media for business; the event was an evening networking meet-up and the speaker brief was “a mini power talk circa 4 minutes long”. Ha. Think my time was up not long after I said my name and made a bad joke! Time...

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What’s the point of a hashtag?

What’s the point of a hashtag?

I once wrote an ode to the seemingly humble hashtag for someone who was starting on their social media for business journey and had asked what the point of them was... It went something like along the lines of “use them, they are super important. The End”. Hard to...

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