Top tips and resources
to help you build a loyal and thriving community around your business.
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A coffee date Q&A with Sammy Dey.
One day we'll need to do this Coffee Date Q&A thing as a real-life event right? But for now, we're sticking to digital so you can make yourself coffee and read it in your jammies and no one will ever know. As we're days away from the Spilling the Tea event in...
A coffee date Q&A with Harley from Hive + Co.
It's coffee date Q&A time! The blog where I share a bunch of answers from questions I've asked a business owner around how they use social media for business. Any industry, any answer and anything goes on this coffee date ... The idea is that we can all take some...
A digital marketing strategist on tour.
I work with businesses throughout the UK and currently 50% of my client base is out with my hometown of Aberdeen. Remote working in the digital marketing industry was a thing for me even before COVID times and whilst most elements of the work can be done remotely,...
A coffee date Q&A with Nicola from Freshly Ground Copy.
Welcome back to a new blog in the coffee date Q&A series! The blog series that reveals all the secrets of how business owners use social media for their business and the kind of chat that is usually reserved for the coffee dates only .... Our special guest today...
5 apps you need for your Instagram for business account.
Did you know that the number of Instagram users in 2022 is 1.478 billion? That’s a pretty crazy number right? The answer is yes, BUT social media has become part of our daily lives for work and play. If you are here reading this blog, it is highly likely you...
A coffee date Q&A with Siobhan from SJ Nutrition.
Welcome to another round of coffee date Q&As! A blog series I made up during one of the millions of lockdowns in lieu of not being able to meet people for real-life coffee dates. Community and collaboration are a big deal to me and time with other business owners...
Likes, followers and your social media strategy.
Ah vanity metrics! “How many likes did we get?” It’s a question anyone working in social media dreads and one that can make you a little crazy as a business owner. Danielle from Greene Creatives recently asked me to be on an Instagram Live Q&A with her talking...
New Year Resolutions for your social media strategy.
When it comes to my non-work life I am not one for resolutions, I am way more of a “make the move whenever you like” kinda girl. Ties into those rebellious / creative aspects of my personality! But, business and marketing… totally different story. Spontaneity needs to...
How to take a social media break.
We often hear from social media experts on how to do “more social media” but very rarely on how to take an effective social media break. And I’m not talking about the 3-month digital hiatus kind of break - which frankly requires a whole other level of business...
How to write your own social media strategy.
What does the word “strategy” mean to you? The usual response is that it’s a top-tier jargon word straight out of business school, i.e. scary as hell. Truth is, a strategy is pretty important and helps give us purpose and achieve our business goals. And guess...
Your guide to Christmas content planning.
Ok. I don’t want to freak you out, but it’s that time of year again. And I know that you're thinking you want to light the bonfire for Bonfire night first, but soon we’ll be donning our cosy festive jumpers and digging into the Quality Streets. Before then,...
Words of wisdom from five awesome business women.
In June, my business turned five years old. Surreal but true! I can remember the trials and tribulations from each year like it was yesterday and I also remember the year I decided to stop calling my business “just freelancing” and start to give it (and the freelance...
Is my Instagram broken?
In short, no. But that two-word answer would make for a terrible blog post, right?! So let’s talk about Instagram a bit more and some of the things going on with your engagement, story views and the general feeling of WTF-ness Instagram is giving business owners...
Lost: one Instagram mojo.
During the last round of my “ask me anything” story session on Instagram, someone asked the question about their Instagram mojo. As in how to get it back when it seems totally AWOL. Even the best laid social media content plans lose their way when your mojo goes...
Social media trends in the food and drink industry for 2021.
Towards the end of last year, I worked on a social media strategy for a business based in central Scotland (I call Aberdeen home), they are in the food and drink industry but their social media channels were brand new. That is both a good thing and a bad thing as...
How to go Live on Instagram.
Lives are having a real moment on Instagram, a trend that came into its own during the first lockdown of 2020; we craved connection and conversations (some of us anyway) and Lives were a great way to get that. I totally get the appeal, all the benefits of video...
A coffee date with Kate Stott from BeautyBooker®
In lieu of not being able to meet Kate for one of our real coffee dates or even the lunch we had been planning pre-lockdown; a coffee date Q&A for you all is definitely the next.best.thing. I've already spent a fair amount of time with Kate talking social media,...
A new year refresh for your social media strategy.
I struggled with the title of this blog, mostly as I am not into new year resolutions and the thing I am trying to write about is tied into the theme of a new year but is different to a list of resolutions (or wishes, as my daughter calls them!). When talking...
A coffee date with Iona Currie from Eye See Coaching.
One of my favourite parts about introducing you to the next coffee date guest, is that we met on social media when I was tagged in a post by a business I worked with at the start of the year! Talk about the power of social media for online networking and connections...
How to plan your social media content.
“Help! I just don’t know what to post on my social media channels” is one of the most common problems anyone who runs social media for business will run into. Here are some of my favourite content ideas and a bit of insight into the content planning process I use.
10 ways to kickstart your social media platforms.
In the aftermath of Christmas and the holiday season, we are all having conversations about our 2020 resolutions and looking for a way to rejuvenate ourselves after all the food, drink and festivities. Trust me, your social media platforms are looking for the same...
A coffee date with Megan from Xana Creative.
With the "making video for social media" workshop just two weeks away, it was the perfect time to do a Q&A blog with Megan from Xana Creative! Megan and I will be running the workshop together on the 7th November, using our different skillsets to collaboratiely...
The hashtag rulebook for Instagram.
Last time we spoke about hashtags , we covered the basics around what a hashtag is and how to hashtag with purpose. If you need a quick catch up before we hit the rulebook, you can find the first hashtag blog here. The first rule of hashtags is that there really is...
Using social media at an event or exhibition.
In 2019 I think you know that using social media for business is more a prerequisite as opposed to a nice to have; and the only thing you have to question is which platforms to use relevant to your audience and how you are going to use those platforms to deliver to...
How to work with a marketeer on a small budget.
Last week, I saw a post in a Facebook group that someone was looking for recommendations for some marketing support; they gave a description of their business and said they had a very small budget but know they needed to start with something. There is so much in that...
How to be a self-employed and go on holiday.
In April, my daughter and I had a mini-break abroad. Doesn’t sound like a big deal right? Expect it was. This was our first holiday abroad since 2015, it seems being a freelance Digital Marketer and working from a home office are not the usual buzz words associated...
The Beginners Guide to Instagram for Business – review
2.5 hours, 10 people in a room, a 12-page workbook, haribo’s and countless realms of magic chart - what could possibly go wrong? Well very little it seems. In March I hosted the first Beginners Guide to Instagram for Business in Aberdeen, this was an interactive...
How does my plan help me be spontaneous on social media?
I was recently asked to speak at an event about social media for business; the event was an evening networking meet-up and the speaker brief was “a mini power talk circa 4 minutes long”. Ha. Think my time was up not long after I said my name and made a bad joke! Time...
What’s the point of a hashtag?
I once wrote an ode to the seemingly humble hashtag for someone who was starting on their social media for business journey and had asked what the point of them was... It went something like along the lines of “use them, they are super important. The End”. Hard to...
5 things you wish your mum had told you about a social media strategy
In a sea of jargon, buzz words, trends and millions of experts I am a big fan of the one-liner. Those key phrases that you can pin up above your desk and cast your eyes over really quickly to make sure you are on the right track. Or to make sure you are keeping it...