Social media and digital marketing blog
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How to plan your social media content.
“Help! I just don’t know what to post on my social media channels” is one of the most common problems anyone who runs social media for business will run into. Here are some of my favourite content ideas and a bit of insight into the content planning process I use.
10 ways to kickstart your social media platforms.
In the aftermath of Christmas and the holiday season, we are all having conversations about our 2020 resolutions and looking for a way to rejuvenate ourselves after all the food, drink and festivities. Trust me, your social media platforms are looking for the same...
A coffee date with Megan from Xana Creative.
With the "making video for social media" workshop just two weeks away, it was the perfect time to do a Q&A blog with Megan from Xana Creative! Megan and I will be running the workshop together on the 7th November, using our different skillsets to collaboratiely...
The hashtag rulebook for Instagram.
Last time we spoke about hashtags , we covered the basics around what a hashtag is and how to hashtag with purpose. If you need a quick catch up before we hit the rulebook, you can find the first hashtag blog here. The first rule of hashtags is that there really is...
Using social media at an event or exhibition.
In 2019 I think you know that using social media for business is more a prerequisite as opposed to a nice to have; and the only thing you have to question is which platforms to use relevant to your audience and how you are going to use those platforms to deliver to...
How to work with a marketeer on a small budget.
Last week, I saw a post in a Facebook group that someone was looking for recommendations for some marketing support; they gave a description of their business and said they had a very small budget but know they needed to start with something. There is so much in that...
How to be a self-employed and go on holiday.
In April, my daughter and I had a mini-break abroad. Doesn’t sound like a big deal right? Expect it was. This was our first holiday abroad since 2015, it seems being a freelance Digital Marketer and working from a home office are not the usual buzz words associated...
The Beginners Guide to Instagram for Business – review
2.5 hours, 10 people in a room, a 12-page workbook, haribo’s and countless realms of magic chart - what could possibly go wrong? Well very little it seems. In March I hosted the first Beginners Guide to Instagram for Business in Aberdeen, this was an interactive...
How does my plan help me be spontaneous on social media?
I was recently asked to speak at an event about social media for business; the event was an evening networking meet-up and the speaker brief was “a mini power talk circa 4 minutes long”. Ha. Think my time was up not long after I said my name and made a bad joke! Time...
What’s the point of a hashtag?
I once wrote an ode to the seemingly humble hashtag for someone who was starting on their social media for business journey and had asked what the point of them was... It went something like along the lines of “use them, they are super important. The End”. Hard to...
5 things you wish your mum had told you about a social media strategy
In a sea of jargon, buzz words, trends and millions of experts I am a big fan of the one-liner. Those key phrases that you can pin up above your desk and cast your eyes over really quickly to make sure you are on the right track. Or to make sure you are keeping it...