by Suz Bird | Nov 22, 2021 | content planning, digital marketing, Social Media, social media marketing, strategy
What does the word “strategy” mean to you? The usual response is that it’s a top-tier jargon word straight out of business school, i.e. scary as hell. Truth is, a strategy is pretty important and helps give us purpose and achieve our business goals. And guess...
by Suz Bird | Oct 29, 2021 | Content marketing, content planning, Social Media, social media marketing, Uncategorized
Ok. I don’t want to freak you out, but it’s that time of year again. And I know that you’re thinking you want to light the bonfire for Bonfire night first, but soon we’ll be donning our cosy festive jumpers and digging into the Quality Streets. Before...
by Suz Bird | Jul 31, 2021 | freelance community, Industry Q&A, Social Media, strategy, Uncategorized
In June, my business turned five years old. Surreal but true! I can remember the trials and tribulations from each year like it was yesterday and I also remember the year I decided to stop calling my business “just freelancing” and start to give it (and the freelance...
by Suz Bird | May 5, 2021 | digital marketing, hashtags, Instagram, Social Media
In short, no. But that two-word answer would make for a terrible blog post, right?! So let’s talk about Instagram a bit more and some of the things going on with your engagement, story views and the general feeling of WTF-ness Instagram is giving business owners...
by Suz Bird | Apr 21, 2021 | content planning, hashtags, Instagram, Social Media, strategy
During the last round of my “ask me anything” story session on Instagram, someone asked the question about their Instagram mojo. As in how to get it back when it seems totally AWOL. Even the best laid social media content plans lose their way when your mojo goes...
by Suz Bird | Feb 15, 2021 | content planning, digital marketing, Social Media, social media marketing, strategy
Towards the end of last year, I worked on a social media strategy for a business based in central Scotland (I call Aberdeen home), they are in the food and drink industry but their social media channels were brand new. That is both a good thing and a bad thing as...
by Suz Bird | Feb 2, 2021 | content planning, Instagram, Social Media, strategy
Lives are having a real moment on Instagram, a trend that came into its own during the first lockdown of 2020; we craved connection and conversations (some of us anyway) and Lives were a great way to get that. I totally get the appeal, all the benefits of video...
by Suz Bird | Jan 26, 2021 | content planning, Industry Q&A, Social Media
In lieu of not being able to meet Kate for one of our real coffee dates or even the lunch we had been planning pre-lockdown; a coffee date Q&A for you all is definitely the next.best.thing. I’ve already spent a fair amount of time with Kate talking social...
by Suz Bird | Jan 3, 2021 | Content marketing, content planning, digital marketing, Social Media, strategy
I struggled with the title of this blog, mostly as I am not into new year resolutions and the thing I am trying to write about is tied into the theme of a new year but is different to a list of resolutions (or wishes, as my daughter calls them!). When talking...
by Suz Bird | Nov 8, 2020 | Content marketing, content planning, Industry Q&A, LinkedIn, strategy, Uncategorized
One of my favourite parts about introducing you to the next coffee date guest, is that we met on social media when I was tagged in a post by a business I worked with at the start of the year! Talk about the power of social media for online networking and connections...
