Suz Bird 
It feels a little irresponsible for me as a digital marketing specialist and senior professional to share a trend predictions blog with you without a bit of a health and safety warning – or disclaimer of some kind if you like. Mostly as, although I work in the marketing industry, I don’t have a crystal … Read more
HNY! And godspeed to us all for the year ahead. The start of a new year is when we are most encouraged via social media (insert your app of choice) or blogs, videos, newsletters and the web (version 2 or 3) to do the reflection thing. Acknowledge, celebrate, document, ditch what doesn’t serve us and … Read more
I worked with an Aberdeen-based business over the summer on their digital marketing and social media strategy, it was a four month project and it was pretty darn great. I didn’t even have to say that myself, I asked the business owner for feedback and a testimonial after our project finished and she said the … Read more
I’ve spoken before on the difference between something trending and a trend in the digital marketing industry, and how sometimes it’s worth a business owner’s time to just sit back and watch before jumping right in. Think Clubhouse, Threads and TikTok as examples of this … We don’t have to take on every new thing … Read more
Ah the mythical words “productivity” and “focus” as a Freelancer – often spoken of, most sought after and forever feeling unattainable! This blog is inspired by Beth Gladstone’s post on Instagram talking about the five things that have made the biggest difference to her business turnover. If you don’t know of Beth or follow her … Read more
Pretty sure it’s ok to say out loud that one of the key roles in any marketing team is keeping on top (and in the know) of trends? Not to mention this being a hot topic on the [coffee] table for many a Bird & Emmy team meeting … Which is why Super Bowl season … Read more
If you haven’t met me in real life or heard me chat on Instagram stories, that title probably needs an explainer or at least a hint at the tone; aim for tongue-in-cheek when you read it to yourself or at the very least with a smiley face at the end of it because honestly, do … Read more
One day we’ll need to do this Coffee Date Q&A thing as a real-life event right? But for now, we’re sticking to digital so you can make yourself coffee and read it in your jammies and no one will ever know. As we’re days away from the Spilling the Tea event in Aberdeen with Harley … Read more
It’s coffee date Q&A time! The blog where I share a bunch of answers from questions I’ve asked a business owner around how they use social media for business. Any industry, any answer and anything goes on this coffee date … The idea is that we can all take some inspiration from each other on … Read more
I work with businesses throughout the UK and currently 50% of my client base is out with my hometown of Aberdeen. Remote working in the digital marketing industry was a thing for me even before COVID times and whilst most elements of the work can be done remotely, there are times when face-to-face is just … Read more
