It feels a little irresponsible for me as a digital marketing specialist and senior professional to share a trend predictions blog with you without a bit of a health and safety warning – or disclaimer of some kind if you like. Mostly as, although I work in the marketing industry, I don’t have a crystal … Read more
I’ve spoken before on the difference between something trending and a trend in the digital marketing industry, and how sometimes it’s worth a business owner’s time to just sit back and watch before jumping right in. Think Clubhouse, Threads and TikTok as examples of this … We don’t have to take on every new thing … Read more
Pretty sure it’s ok to say out loud that one of the key roles in any marketing team is keeping on top (and in the know) of trends? Not to mention this being a hot topic on the [coffee] table for many a Bird & Emmy team meeting … Which is why Super Bowl season … Read more
It’s coffee date Q&A time! The blog where I share a bunch of answers from questions I’ve asked a business owner around how they use social media for business. Any industry, any answer and anything goes on this coffee date … The idea is that we can all take some inspiration from each other on … Read more
When it comes to my non-work life I am not one for resolutions, I am way more of a “make the move whenever you like” kinda girl. Ties into those rebellious / creative aspects of my personality! But, business and marketing… totally different story. Spontaneity needs to be planned for and risk needs to be … Read more
We often hear from social media experts on how to do “more social media” but very rarely on how to take an effective social media break. And I’m not talking about the 3-month digital hiatus kind of break – which frankly requires a whole other level of business communications discussion – but the kind of … Read more
What does the word “strategy” mean to you? The usual response is that it’s a top-tier jargon word straight out of business school, i.e. scary as hell. Truth is, a strategy is pretty important and helps give us purpose and achieve our business goals. And guess what? For social media, it’s no different. Diving into … Read more
Ok. I don’t want to freak you out, but it’s that time of year again. And I know that you’re thinking you want to light the bonfire for Bonfire night first, but soon we’ll be donning our cosy festive jumpers and digging into the Quality Streets. Before then, let’s just take some time to talk … Read more
In short, no. But that two-word answer would make for a terrible blog post, right?! So let’s talk about Instagram a bit more and some of the things going on with your engagement, story views and the general feeling of WTF-ness Instagram is giving business owners at the moment. Instagram and your business. I don’t … Read more
