Lost: one Instagram mojo.
During the last round of my “ask me anything” story session on Instagram, someone asked the question about their Instagram mojo. As in how to get it back when it seems totally AWOL. Even the best laid social media content plans lose their way when your mojo goes...
Social media trends in the food and drink industry for 2021.
Towards the end of last year, I worked on a social media strategy for a business based in central Scotland (I call Aberdeen home), they are in the food and drink industry but their social media channels were brand new. That is both a good thing and a bad thing as...
How to go Live on Instagram.
Lives are having a real moment on Instagram, a trend that came into its own during the first lockdown of 2020; we craved connection and conversations (some of us anyway) and Lives were a great way to get that. I totally get the appeal, all the benefits of video...
A coffee date with Kate Stott from BeautyBooker®
In lieu of not being able to meet Kate for one of our real coffee dates or even the lunch we had been planning pre-lockdown; a coffee date Q&A for you all is definitely the next.best.thing. I’ve already spent a fair amount of time with Kate talking social...
A new year refresh for your social media strategy.
I struggled with the title of this blog, mostly as I am not into new year resolutions and the thing I am trying to write about is tied into the theme of a new year but is different to a list of resolutions (or wishes, as my daughter calls them!). When talking...
How to plan your social media content.
“Help! I don’t know what to post on my social media channels anymore” is one of the most common problems a business owner or anyone who runs the social media for a business will run into. We can YouTube a tutorial on actually how to post to our Instagram or Facebook...
10 ways to kickstart your social media platforms.
In the aftermath of Christmas and the holiday season, we are all having conversations about our 2020 resolutions and looking for a way to rejuvenate ourselves after all the food, drink and festivities. Trust me, your social media platforms are looking for the same...
A coffee date with Megan from Xana Creative.
With the “making video for social media” workshop just two weeks away, it was the perfect time to do a Q&A blog with Megan from Xana Creative! Megan and I will be running the workshop together on the 7th November, using our different skillsets to...
The hashtag rulebook for Instagram.
Last time we spoke about hashtags , we covered the basics around what a hashtag is and how to hashtag with purpose. If you need a quick catch up before we hit the rulebook, you can find the first hashtag blog here. The first rule of hashtags is that there really is...Hey, I’m Suz!
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