by Suz Bird | Dec 29, 2021 | content planning, digital marketing, Social Media, social media marketing, strategy
When it comes to my non-work life I am not one for resolutions, I am way more of a “make the move whenever you like” kinda girl. Ties into those rebellious / creative aspects of my personality! But, business and marketing… totally different story. Spontaneity needs to...
by Suz Bird | Dec 14, 2021 | content planning, digital marketing, Social Media, social media marketing, strategy
We often hear from social media experts on how to do “more social media” but very rarely on how to take an effective social media break. And I’m not talking about the 3-month digital hiatus kind of break – which frankly requires a whole other level of business...
by Suz Bird | Nov 22, 2021 | content planning, digital marketing, Social Media, social media marketing, strategy
What does the word “strategy” mean to you? The usual response is that it’s a top-tier jargon word straight out of business school, i.e. scary as hell. Truth is, a strategy is pretty important and helps give us purpose and achieve our business goals. And guess...
by Suz Bird | Jul 31, 2021 | freelance community, Industry Q&A, Social Media, strategy, Uncategorized
In June, my business turned five years old. Surreal but true! I can remember the trials and tribulations from each year like it was yesterday and I also remember the year I decided to stop calling my business “just freelancing” and start to give it (and the freelance...
by Suz Bird | Apr 21, 2021 | content planning, hashtags, Instagram, Social Media, strategy
During the last round of my “ask me anything” story session on Instagram, someone asked the question about their Instagram mojo. As in how to get it back when it seems totally AWOL. Even the best laid social media content plans lose their way when your mojo goes...
by Suz Bird | Feb 15, 2021 | content planning, digital marketing, Social Media, social media marketing, strategy
Towards the end of last year, I worked on a social media strategy for a business based in central Scotland (I call Aberdeen home), they are in the food and drink industry but their social media channels were brand new. That is both a good thing and a bad thing as...
by Suz Bird | Feb 2, 2021 | content planning, Instagram, Social Media, strategy
Lives are having a real moment on Instagram, a trend that came into its own during the first lockdown of 2020; we craved connection and conversations (some of us anyway) and Lives were a great way to get that. I totally get the appeal, all the benefits of video...
by Suz Bird | Jan 3, 2021 | Content marketing, content planning, digital marketing, Social Media, strategy
I struggled with the title of this blog, mostly as I am not into new year resolutions and the thing I am trying to write about is tied into the theme of a new year but is different to a list of resolutions (or wishes, as my daughter calls them!). When talking...
by Suz Bird | Nov 8, 2020 | Content marketing, content planning, Industry Q&A, LinkedIn, strategy, Uncategorized
One of my favourite parts about introducing you to the next coffee date guest, is that we met on social media when I was tagged in a post by a business I worked with at the start of the year! Talk about the power of social media for online networking and connections...
by Suz Bird | Sep 28, 2020 | Content marketing, content planning, digital marketing, Instagram, Social Media, social media marketing, strategy
“Help! I don’t know what to post on my social media channels anymore” is one of the most common problems a business owner or anyone who runs the social media for a business will run into. We can YouTube a tutorial on actually how to post to our Instagram or Facebook...
