Social media trends in the food and drink industry for 2021.
Towards the end of last year, I worked on a social media strategy for a business based in central Scotland (I call Aberdeen home), they are in the food and drink industry but their social media channels were brand new. That is both a good thing and a bad thing as...
How to go Live on Instagram.
Lives are having a real moment on Instagram, a trend that came into its own during the first lockdown of 2020; we craved connection and conversations (some of us anyway) and Lives were a great way to get that. I totally get the appeal, all the benefits of video...
A new year refresh for your social media strategy.
I struggled with the title of this blog, mostly as I am not into new year resolutions and the thing I am trying to write about is tied into the theme of a new year but is different to a list of resolutions (or wishes, as my daughter calls them!). When talking...
A coffee date with Iona Currie from Eye See Coaching.
One of my favourite parts about introducing you to the next coffee date guest, is that we met on social media when I was tagged in a post by a business I worked with at the start of the year! Talk about the power of social media for online networking and connections...
How to plan your social media content.
“Help! I don’t know what to post on my social media channels anymore” is one of the most common problems a business owner or anyone who runs the social media for a business will run into. We can YouTube a tutorial on actually how to post to our Instagram or Facebook...
10 ways to kickstart your social media platforms.
In the aftermath of Christmas and the holiday season, we are all having conversations about our 2020 resolutions and looking for a way to rejuvenate ourselves after all the food, drink and festivities. Trust me, your social media platforms are looking for the same...
The hashtag rulebook for Instagram.
Last time we spoke about hashtags , we covered the basics around what a hashtag is and how to hashtag with purpose. If you need a quick catch up before we hit the rulebook, you can find the first hashtag blog here. The first rule of hashtags is that there really is...
How to work with a marketeer on a small budget.
Last week, I saw a post in a Facebook group that someone was looking for recommendations for some marketing support; they gave a description of their business and said they had a very small budget but know they needed to start with something. There is so much in that...
The Beginners Guide to Instagram for Business – review
2.5 hours, 10 people in a room, a 12-page workbook, haribo’s and countless realms of magic chart – what could possibly go wrong? Well very little it seems. In March I hosted the first Beginners Guide to Instagram for Business in Aberdeen, this was an interactive...Hey, I’m Suz!
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