strategy

A new year refresh for your social media strategy.

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I struggled with the title of this blog, mostly as I am not into new year resolutions and the thing I am trying to write about is tied into the theme of a new year but is different to a list of resolutions (or wishes, as my daughter calls them!).  When talking about a refresh … Read more

A coffee date with Iona Currie from Eye See Coaching.

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One of my favourite parts about introducing you to the next coffee date guest, is that we met on social media when I was tagged in a post by a business I worked with at the start of the year! Talk about the power of social media for online networking and connections right?! A coffee … Read more

How to plan your social media content.

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“Help! I just don’t know what to post on my social media channels” is one of the most common problems anyone who runs social media for business will run into. Here are some of my favourite content ideas and a bit of insight into the content planning process I use.

The hashtag rulebook for Instagram.

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Last time we spoke about hashtags , we covered the basics around what a hashtag is and how to hashtag with purpose. If you need a quick catch up before we hit the rulebook, you can find the first hashtag blog here.

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How to work with a marketeer on a small budget.

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Last week, I saw a post in a Facebook group that someone was looking for recommendations for some marketing support; they gave a description of their business and said they had a very small budget but know they needed to start with something.

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How does my plan help me be spontaneous on social media?

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I was recently asked to speak at an event about social media for business; the event was an evening networking meet-up and the speaker brief was “a mini power talk circa 4 minutes long”. Ha. Think my time was up not long after I said my name and made a bad joke!

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What’s the point of a hashtag?

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I once wrote an ode to the seemingly humble hashtag for someone who was starting on their social media for business journey and had asked what the point of them was… It went something like along the lines of “use them, they are super important. The End”. Hard to believe I once won a poetry competition at school right?! .

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5 things you wish your mum had told you about a social media strategy

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In a sea of jargon, buzz words, trends and millions of experts I am a big fan of the one-liner. Those key phrases that you can pin up above your desk and cast your eyes over really quickly to make sure you are on the right track. Or to make sure you are keeping it real – which is pretty much the best one-liner ever.

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