Suz Bird 
I work with businesses throughout the UK and currently 50% of my client base is out with my hometown of Aberdeen. Remote working in the digital marketing industry was a thing for me even before COVID times and whilst most elements of the work can be done remotely, there are times when face-to-face is just … Read more
Welcome back to a new blog in the coffee date Q&A series! The blog series that reveals all the secrets of how business owners use social media for their business and the kind of chat that is usually reserved for the coffee dates only …. Our special guest today is Nicola Scott from Freshly Ground … Read more
Welcome to another round of coffee date Q&As! A blog series I made up during one of the millions of lockdowns in lieu of not being able to meet people for real-life coffee dates. Community and collaboration are a big deal to me and time with other business owners or my industry peers is a … Read more
Ah vanity metrics! “How many likes did we get?” It’s a question anyone working in social media dreads and one that can make you a little crazy as a business owner. Danielle from Greene Creatives recently asked me to be on an Instagram Live Q&A with her talking about vanity metrics, why they don’t define … Read more
When it comes to my non-work life I am not one for resolutions, I am way more of a “make the move whenever you like” kinda girl. Ties into those rebellious / creative aspects of my personality! But, business and marketing… totally different story. Spontaneity needs to be planned for and risk needs to be … Read more
We often hear from social media experts on how to do “more social media” but very rarely on how to take an effective social media break. And I’m not talking about the 3-month digital hiatus kind of break – which frankly requires a whole other level of business communications discussion – but the kind of … Read more
What does the word “strategy” mean to you? The usual response is that it’s a top-tier jargon word straight out of business school, i.e. scary as hell. Truth is, a strategy is pretty important and helps give us purpose and achieve our business goals. And guess what? For social media, it’s no different. Diving into … Read more
Ok. I don’t want to freak you out, but it’s that time of year again. And I know that you’re thinking you want to light the bonfire for Bonfire night first, but soon we’ll be donning our cosy festive jumpers and digging into the Quality Streets. Before then, let’s just take some time to talk … Read more
In short, no. But that two-word answer would make for a terrible blog post, right?! So let’s talk about Instagram a bit more and some of the things going on with your engagement, story views and the general feeling of WTF-ness Instagram is giving business owners at the moment. Instagram and your business. I don’t … Read more
During the last round of my “ask me anything” story session on Instagram, someone asked the question about their Instagram mojo. As in how to get it back when it seems totally AWOL. Even the best laid social media content plans lose their way when your mojo goes missing. I get it, it’s hard to … Read more
