social media marketing Archives - Page 2 of 3

How to take a social media break.

December 14, 2021 by Suz Bird

We often hear from social media experts on how to do “more social media” but very rarely on how to take an effective social media break. And I’m not talking about the 3-month digital hiatus kind of break – which frankly requires a whole other level of business communications discussion – but the kind of … Read more

How to write your own social media strategy.

November 22, 2021 by Suz Bird

What does the word “strategy” mean to you? The usual response is that it’s a top-tier jargon word straight out of business school, i.e. scary as hell. Truth is, a strategy is pretty important and helps give us purpose and achieve our business goals. And guess what? For social media, it’s no different. Diving into … Read more

Social media trends in the food and drink industry for 2021.

February 15, 2021 by Suz Bird

Towards the end of last year, I worked on a social media strategy for a business based in central Scotland (I call Aberdeen home), they are in the food and drink industry but their social media channels were brand new. That is both a good thing and a bad thing as brand new means no … Read more

How to plan your social media content.

September 29, 2020September 28, 2020 by Suz Bird

“Help! I just don’t know what to post on my social media channels” is one of the most common problems anyone who runs social media for business will run into. Here are some of my favourite content ideas and a bit of insight into the content planning process I use.

A coffee date with Megan from Xana Creative.

May 5, 2020October 23, 2019 by suzbird

With the “making video for social media” workshop just two weeks away, it was the perfect time to do a Q&A blog with Megan from Xana Creative! Megan and I will be running the workshop together on the 7th November, using our different skillsets to collaboratiely run the sessions; and it’s the very nature of this type of partnership that is the crux of the coffee date series.

Using social media at an event or exhibition.

June 19, 2020June 3, 2019 by suzbird

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In 2019 I think you know that using social media for business is more a prerequisite as opposed to a nice to have; and the only thing you have to question is which platforms to use relevant to your audience and how you are going to use those platforms to deliver to your business objectives.

How to work with a marketeer on a small budget.

May 5, 2020May 30, 2019 by suzbird

Last week, I saw a post in a Facebook group that someone was looking for recommendations for some marketing support; they gave a description of their business and said they had a very small budget but know they needed to start with something.

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