social media marketing

How to write your own social media strategy.

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What does the word “strategy” mean to you? The usual response is that it’s a top-tier jargon word straight out of business school, i.e. scary as hell.  Truth is, a strategy is pretty important and helps give us purpose and achieve our business goals.  And guess what? For social media, it’s no different.  Diving into … Read more

Your guide to Christmas content planning.

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Ok. I don’t want to freak you out, but it’s that time of year again.  And I know that you’re thinking you want to light the bonfire for Bonfire night first, but soon we’ll be donning our cosy festive jumpers and digging into the Quality Streets. Before then, let’s just take some time to talk … Read more

Social media trends in the food and drink industry for 2021.

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Towards the end of last year, I worked on a social media strategy for a business based in central Scotland (I call Aberdeen home), they are in the food and drink industry but their social media channels were brand new.  That is both a good thing and a bad thing as brand new means no … Read more

How to plan your social media content.

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“Help! I just don’t know what to post on my social media channels” is one of the most common problems anyone who runs social media for business will run into. Here are some of my favourite content ideas and a bit of insight into the content planning process I use.

Using social media at an event or exhibition.

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The back of a woman holding an iphone during an event

Making full use of your business social media accounts during an event is a big deal and a great opportunity for brand awareness, engagement and community building; but when you have so much to do to get to the event, it’s easy to let social media fall off the list.

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How to work with a marketeer on a small budget.

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Last week, I saw a post in a Facebook group that someone was looking for recommendations for some marketing support; they gave a description of their business and said they had a very small budget but know they needed to start with something.

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How does my plan help me be spontaneous on social media?

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I was recently asked to speak at an event about social media for business; the event was an evening networking meet-up and the speaker brief was “a mini power talk circa 4 minutes long”. Ha. Think my time was up not long after I said my name and made a bad joke!

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