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Beyond the algorithm: what you need to know about social media in 2026.

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two women in business owners, standing together and one is holing a laptop and phone

In January I ran an online workshop for small business owners in the UK called “Beyond the Algorithm: your 2026 social media playbook” – this was the first time I had run one of these kinds of sessions and the idea was based off of a little January tradition I usually keep to myself … … Read more

Social Media in 2025: What Business Owners Need to Know.

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A MacBook, yellow notebook and an iPhone on a desk

Social media in 2025 looks very different to even a few months (years) ago. It’s no longer just about showing up with polished posts and a strong brand, it’s about building genuine connections. People are rewarding (with their time and attention) brands that spark conversation, collaborate with others, and show up as the real deal … Read more

Likes, followers and your social media strategy.

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Ah vanity metrics! “How many likes did we get?” It’s a question anyone working in social media dreads and one that can make you a little crazy as a business owner. Danielle from Greene Creatives recently asked me to be on an Instagram Live Q&A with her talking about vanity metrics, why they don’t define … Read more

Is my Instagram broken?

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In short, no. But that two-word answer would make for a terrible blog post, right?!  So let’s talk about Instagram a bit more and some of the things going on with your engagement, story views and the general feeling of WTF-ness Instagram is giving business owners at the moment. Instagram and your business. I don’t … Read more

Lost: one Instagram mojo.

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During the last round of my “ask me anything” story session on Instagram, someone asked the question about their Instagram mojo. As in how to get it back when it seems totally AWOL.  Even the best laid social media content plans lose their way when your mojo goes missing. I get it, it’s hard to … Read more

How to go Live on Instagram.

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Lives are having a real moment on Instagram, a trend that came into its own during the first lockdown of 2020; we craved connection and conversations (some of us anyway) and Lives were a great way to get that.  I totally get the appeal, all the benefits of video content with none of the editing … Read more

How to plan your social media content.

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“Help! I just don’t know what to post on my social media channels” is one of the most common problems anyone who runs social media for business will run into. Here are some of my favourite content ideas and a bit of insight into the content planning process I use.

Using social media at an event or exhibition.

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The back of a woman holding an iphone during an event

Making full use of your business social media accounts during an event is a big deal and a great opportunity for brand awareness, engagement and community building; but when you have so much to do to get to the event, it’s easy to let social media fall off the list.

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