Social media strategy

A digital marketing strategist on tour.

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I work with businesses throughout the UK and currently 50% of my client base is out with my hometown of Aberdeen. Remote working in the digital marketing industry was a thing for me even before COVID times and whilst most elements of the work can be done remotely, there are times when face-to-face is just … Read more

A coffee date Q&A with Nicola from Freshly Ground Copy.

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Welcome back to a new blog in the coffee date Q&A series! The blog series that reveals all the secrets of how business owners use social media for their business and the kind of chat that is usually reserved for the coffee dates only …. Our special guest today is Nicola Scott from Freshly Ground … Read more

A coffee date Q&A with Siobhan from SJ Nutrition.

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Welcome to another round of coffee date Q&As! A blog series I made up during one of the millions of lockdowns in lieu of not being able to meet people for real-life coffee dates. Community and collaboration are a big deal to me and time with other business owners or my industry peers is a … Read more

Likes, followers and your social media strategy.

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Ah vanity metrics! “How many likes did we get?” It’s a question anyone working in social media dreads and one that can make you a little crazy as a business owner. Danielle from Greene Creatives recently asked me to be on an Instagram Live Q&A with her talking about vanity metrics, why they don’t define … Read more

New Year Resolutions for your social media strategy.

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When it comes to my non-work life I am not one for resolutions, I am way more of a “make the move whenever you like” kinda girl. Ties into those rebellious / creative aspects of my personality! But, business and marketing… totally different story. Spontaneity needs to be planned for and risk needs to be … Read more

How to take a social media break.

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We often hear from social media experts on how to do “more social media” but very rarely on how to take an effective social media break. And I’m not talking about the 3-month digital hiatus kind of break – which frankly requires a whole other level of business communications discussion – but the kind of … Read more

How to write your own social media strategy.

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What does the word “strategy” mean to you? The usual response is that it’s a top-tier jargon word straight out of business school, i.e. scary as hell.  Truth is, a strategy is pretty important and helps give us purpose and achieve our business goals.  And guess what? For social media, it’s no different.  Diving into … Read more

Social media trends in the food and drink industry for 2021.

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Towards the end of last year, I worked on a social media strategy for a business based in central Scotland (I call Aberdeen home), they are in the food and drink industry but their social media channels were brand new.  That is both a good thing and a bad thing as brand new means no … Read more

A new year refresh for your social media strategy.

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I struggled with the title of this blog, mostly as I am not into new year resolutions and the thing I am trying to write about is tied into the theme of a new year but is different to a list of resolutions (or wishes, as my daughter calls them!).  When talking about a refresh … Read more

How does my plan help me be spontaneous on social media?

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I was recently asked to speak at an event about social media for business; the event was an evening networking meet-up and the speaker brief was “a mini power talk circa 4 minutes long”. Ha. Think my time was up not long after I said my name and made a bad joke!

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