Using social media at an event or exhibition.

The back of a woman holding an iphone during an event

Making full use of your business social media accounts during an event is a big deal and a great opportunity for brand awareness, engagement and community building; but when you have so much to do to get to the event, it’s easy to let social media fall off the list.

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How to work with a marketeer on a small budget.

Last week, I saw a post in a Facebook group that someone was looking for recommendations for some marketing support; they gave a description of their business and said they had a very small budget but know they needed to start with something.

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How does my plan help me be spontaneous on social media?

I was recently asked to speak at an event about social media for business; the event was an evening networking meet-up and the speaker brief was “a mini power talk circa 4 minutes long”. Ha. Think my time was up not long after I said my name and made a bad joke!

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5 things you wish your mum had told you about a social media strategy

A woman with a MacBook on her knees, sitting cross-legged on the floor in an office

In a sea of jargon, buzz words, trends and millions of experts I am a big fan of the one-liner. Those key phrases that you can pin up above your desk and cast your eyes over really quickly to make sure you are on the right track. Or to make sure you are keeping it real – which is pretty much the best one-liner ever.

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