instagram for business

Social Media in 2025: What Business Owners Need to Know.

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A MacBook, yellow notebook and an iPhone on a desk

Social media in 2025 looks very different to even a few months (years) ago. It’s no longer just about showing up with polished posts and a strong brand, it’s about building genuine connections. People are rewarding (with their time and attention) brands that spark conversation, collaborate with others, and show up as the real deal … Read more

A coffee date Q&A with Sammy Dey.

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One day we’ll need to do this Coffee Date Q&A thing as a real-life event right? But for now, we’re sticking to digital so you can make yourself coffee and read it in your jammies and no one will ever know. As we’re days away from the Spilling the Tea event in Aberdeen with Harley … Read more

A coffee date Q&A with Harley from Hive + Co.

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It’s coffee date Q&A time! The blog where I share a bunch of answers from questions I’ve asked a business owner around how they use social media for business. Any industry, any answer and anything goes on this coffee date … The idea is that we can all take some inspiration from each other on … Read more

5 apps you need for your Instagram for business account.

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Did you know that the number of Instagram users in 2022 is 1.478 billion? That’s a pretty crazy number right? The answer is yes, BUT social media has become part of our daily lives for work and play.  If you are here reading this blog, it is highly likely you have an Instagram account and, … Read more

Likes, followers and your social media strategy.

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Ah vanity metrics! “How many likes did we get?” It’s a question anyone working in social media dreads and one that can make you a little crazy as a business owner. Danielle from Greene Creatives recently asked me to be on an Instagram Live Q&A with her talking about vanity metrics, why they don’t define … Read more

Is my Instagram broken?

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In short, no. But that two-word answer would make for a terrible blog post, right?!  So let’s talk about Instagram a bit more and some of the things going on with your engagement, story views and the general feeling of WTF-ness Instagram is giving business owners at the moment. Instagram and your business. I don’t … Read more

Lost: one Instagram mojo.

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During the last round of my “ask me anything” story session on Instagram, someone asked the question about their Instagram mojo. As in how to get it back when it seems totally AWOL.  Even the best laid social media content plans lose their way when your mojo goes missing. I get it, it’s hard to … Read more

How to go Live on Instagram.

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Lives are having a real moment on Instagram, a trend that came into its own during the first lockdown of 2020; we craved connection and conversations (some of us anyway) and Lives were a great way to get that.  I totally get the appeal, all the benefits of video content with none of the editing … Read more

How to plan your social media content.

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“Help! I just don’t know what to post on my social media channels” is one of the most common problems anyone who runs social media for business will run into. Here are some of my favourite content ideas and a bit of insight into the content planning process I use.

The hashtag rulebook for Instagram.

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Last time we spoke about hashtags , we covered the basics around what a hashtag is and how to hashtag with purpose. If you need a quick catch up before we hit the rulebook, you can find the first hashtag blog here.

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