digital marketing

Likes, followers and your social media strategy.

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Ah vanity metrics! “How many likes did we get?” It’s a question anyone working in social media dreads and one that can make you a little crazy as a business owner. Danielle from Greene Creatives recently asked me to be on an Instagram Live Q&A with her talking about vanity metrics, why they don’t define … Read more

New Year Resolutions for your social media strategy.

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When it comes to my non-work life I am not one for resolutions, I am way more of a “make the move whenever you like” kinda girl. Ties into those rebellious / creative aspects of my personality! But, business and marketing… totally different story. Spontaneity needs to be planned for and risk needs to be … Read more

How to take a social media break.

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We often hear from social media experts on how to do “more social media” but very rarely on how to take an effective social media break. And I’m not talking about the 3-month digital hiatus kind of break – which frankly requires a whole other level of business communications discussion – but the kind of … Read more

How to write your own social media strategy.

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What does the word “strategy” mean to you? The usual response is that it’s a top-tier jargon word straight out of business school, i.e. scary as hell.  Truth is, a strategy is pretty important and helps give us purpose and achieve our business goals.  And guess what? For social media, it’s no different.  Diving into … Read more

Is my Instagram broken?

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In short, no. But that two-word answer would make for a terrible blog post, right?!  So let’s talk about Instagram a bit more and some of the things going on with your engagement, story views and the general feeling of WTF-ness Instagram is giving business owners at the moment. Instagram and your business. I don’t … Read more

Social media trends in the food and drink industry for 2021.

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Towards the end of last year, I worked on a social media strategy for a business based in central Scotland (I call Aberdeen home), they are in the food and drink industry but their social media channels were brand new.  That is both a good thing and a bad thing as brand new means no … Read more

A new year refresh for your social media strategy.

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I struggled with the title of this blog, mostly as I am not into new year resolutions and the thing I am trying to write about is tied into the theme of a new year but is different to a list of resolutions (or wishes, as my daughter calls them!).  When talking about a refresh … Read more

How to plan your social media content.

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“Help! I just don’t know what to post on my social media channels” is one of the most common problems anyone who runs social media for business will run into. Here are some of my favourite content ideas and a bit of insight into the content planning process I use.

Using social media at an event or exhibition.

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The back of a woman holding an iphone during an event

Making full use of your business social media accounts during an event is a big deal and a great opportunity for brand awareness, engagement and community building; but when you have so much to do to get to the event, it’s easy to let social media fall off the list.

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How to work with a marketeer on a small budget.

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Last week, I saw a post in a Facebook group that someone was looking for recommendations for some marketing support; they gave a description of their business and said they had a very small budget but know they needed to start with something.

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