digital marketing Aberdeen

Your 2024 social media trend predictions.

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It feels a little irresponsible for me as a digital marketing specialist and senior professional to share a trend predictions blog with you without a bit of a health and safety warning – or disclaimer of some kind if you like. Mostly as, although I work in the marketing industry, I don’t have a crystal … Read more

What’s it like working with a Freelance Digital Marketing Strategist?

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a photo of Suz Bird leaning against a table, holding a coffee mug and laughing

I worked with an Aberdeen-based business over the summer on their digital marketing and social media strategy, it was a four month project and it was pretty darn great. I didn’t even have to say that myself, I asked the business owner for feedback and a testimonial after our project finished and she said the … Read more

How to use ChatGPT in your digital marketing strategy.

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someone sitting on the floor with a MacBook on their legs and a iphone in their hand

I’ve spoken before on the difference between something trending and a trend in the digital marketing industry, and how sometimes it’s worth a business owner’s time to just sit back and watch before jumping right in. Think Clubhouse, Threads and TikTok as examples of this … We don’t have to take on every new thing … Read more

Productivity and focus as a Marketing Freelancer.

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Ah the mythical words “productivity” and “focus” as a Freelancer – often spoken of, most sought after and forever feeling unattainable!  This blog is inspired by Beth Gladstone’s post on Instagram talking about the five things that have made the biggest difference to her business turnover. If you don’t know of Beth or follow her … Read more

How to build a successful Digital Marketing Career.

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If you haven’t met me in real life or heard me chat on Instagram stories, that title probably needs an explainer or at least a hint at the tone; aim for tongue-in-cheek when you read it to yourself or at the very least with a smiley face at the end of it because honestly, do … Read more

A coffee date Q&A with Harley from Hive + Co.

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It’s coffee date Q&A time! The blog where I share a bunch of answers from questions I’ve asked a business owner around how they use social media for business. Any industry, any answer and anything goes on this coffee date … The idea is that we can all take some inspiration from each other on … Read more

A coffee date Q&A with Nicola from Freshly Ground Copy.

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Welcome back to a new blog in the coffee date Q&A series! The blog series that reveals all the secrets of how business owners use social media for their business and the kind of chat that is usually reserved for the coffee dates only …. Our special guest today is Nicola Scott from Freshly Ground … Read more

Likes, followers and your social media strategy.

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Ah vanity metrics! “How many likes did we get?” It’s a question anyone working in social media dreads and one that can make you a little crazy as a business owner. Danielle from Greene Creatives recently asked me to be on an Instagram Live Q&A with her talking about vanity metrics, why they don’t define … Read more

A coffee date with Megan from Xana Creative.

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With the “making video for social media” workshop just two weeks away, it was the perfect time to do a Q&A blog with Megan from Xana Creative! Megan and I will be running the workshop together on the 7th November, using our different skillsets to collaboratiely run the sessions; and it’s the very nature of this type of partnership that is the crux of the coffee date series.

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