Social media in 2025 looks very different to even a few months (years) ago. It’s no longer just about showing up with polished posts and a strong brand, it’s about building genuine connections. People are rewarding (with their time and attention) brands that spark conversation, collaborate with others, and show up as the real deal … Read more
I worked with an Aberdeen-based business over the summer on their digital marketing and social media strategy, it was a four month project and it was pretty darn great. I didn’t even have to say that myself, I asked the business owner for feedback and a testimonial after our project finished and she said the … Read more
Pretty sure it’s ok to say out loud that one of the key roles in any marketing team is keeping on top (and in the know) of trends? Not to mention this being a hot topic on the [coffee] table for many a Bird & Emmy team meeting … Which is why Super Bowl season … Read more
Ok. I don’t want to freak you out, but it’s that time of year again. And I know that you’re thinking you want to light the bonfire for Bonfire night first, but soon we’ll be donning our cosy festive jumpers and digging into the Quality Streets. Before then, let’s just take some time to talk … Read more
Towards the end of last year, I worked on a social media strategy for a business based in central Scotland (I call Aberdeen home), they are in the food and drink industry but their social media channels were brand new. That is both a good thing and a bad thing as brand new means no … Read more
