Content marketing

Social SEO in 2025: How to make your content more discoverable.

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a mock-up of a search bar, saying "social SEO in 2025"

It feels like I have been talking about “social search” forever, having written an Instagram post on it back in September 2023 sharing an example of how I “searched Instagram” in Glasgow in 2018 to find a place to have brunch in … fast forward to today, and searching social media has become second nature … Read more

Your 2024 social media trend predictions.

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It feels a little irresponsible for me as a digital marketing specialist and senior professional to share a trend predictions blog with you without a bit of a health and safety warning – or disclaimer of some kind if you like. Mostly as, although I work in the marketing industry, I don’t have a crystal … Read more

What’s it like working with a Freelance Digital Marketing Strategist?

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a photo of Suz Bird leaning against a table, holding a coffee mug and laughing

I worked with an Aberdeen-based business over the summer on their digital marketing and social media strategy, it was a four month project and it was pretty darn great. I didn’t even have to say that myself, I asked the business owner for feedback and a testimonial after our project finished and she said the … Read more

How to use ChatGPT in your digital marketing strategy.

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someone sitting on the floor with a MacBook on their legs and a iphone in their hand

I’ve spoken before on the difference between something trending and a trend in the digital marketing industry, and how sometimes it’s worth a business owner’s time to just sit back and watch before jumping right in. Think Clubhouse, Threads and TikTok as examples of this … We don’t have to take on every new thing … Read more

How to build a successful Digital Marketing Career.

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If you haven’t met me in real life or heard me chat on Instagram stories, that title probably needs an explainer or at least a hint at the tone; aim for tongue-in-cheek when you read it to yourself or at the very least with a smiley face at the end of it because honestly, do … Read more

A digital marketing strategist on tour.

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I work with businesses throughout the UK and currently 50% of my client base is out with my hometown of Aberdeen. Remote working in the digital marketing industry was a thing for me even before COVID times and whilst most elements of the work can be done remotely, there are times when face-to-face is just … Read more

Your guide to Christmas content planning.

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Ok. I don’t want to freak you out, but it’s that time of year again.  And I know that you’re thinking you want to light the bonfire for Bonfire night first, but soon we’ll be donning our cosy festive jumpers and digging into the Quality Streets. Before then, let’s just take some time to talk … Read more

A new year refresh for your social media strategy.

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I struggled with the title of this blog, mostly as I am not into new year resolutions and the thing I am trying to write about is tied into the theme of a new year but is different to a list of resolutions (or wishes, as my daughter calls them!).  When talking about a refresh … Read more

How to plan your social media content.

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“Help! I just don’t know what to post on my social media channels” is one of the most common problems anyone who runs social media for business will run into. Here are some of my favourite content ideas and a bit of insight into the content planning process I use.

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