It feels like I have been talking about “social search” forever, having written an Instagram post on it back in September 2023 sharing an example of how I “searched Instagram” in Glasgow in 2018 to find a place to have brunch in … fast forward to today, and searching social media has become second nature … Read more
Social media in 2025 looks very different to even a few months (years) ago. It’s no longer just about showing up with polished posts and a strong brand, it’s about building genuine connections. People are rewarding (with their time and attention) brands that spark conversation, collaborate with others, and show up as the real deal … Read more
It feels a little irresponsible for me as a digital marketing specialist and senior professional to share a trend predictions blog with you without a bit of a health and safety warning – or disclaimer of some kind if you like. Mostly as, although I work in the marketing industry, I don’t have a crystal … Read more
I worked with an Aberdeen-based business over the summer on their digital marketing and social media strategy, it was a four month project and it was pretty darn great. I didn’t even have to say that myself, I asked the business owner for feedback and a testimonial after our project finished and she said the … Read more
I’ve spoken before on the difference between something trending and a trend in the digital marketing industry, and how sometimes it’s worth a business owner’s time to just sit back and watch before jumping right in. Think Clubhouse, Threads and TikTok as examples of this … We don’t have to take on every new thing … Read more
Ah the mythical words “productivity” and “focus” as a Freelancer – often spoken of, most sought after and forever feeling unattainable! This blog is inspired by Beth Gladstone’s post on Instagram talking about the five things that have made the biggest difference to her business turnover. If you don’t know of Beth or follow her … Read more
Pretty sure it’s ok to say out loud that one of the key roles in any marketing team is keeping on top (and in the know) of trends? Not to mention this being a hot topic on the [coffee] table for many a Bird & Emmy team meeting … Which is why Super Bowl season … Read more
I work with businesses throughout the UK and currently 50% of my client base is out with my hometown of Aberdeen. Remote working in the digital marketing industry was a thing for me even before COVID times and whilst most elements of the work can be done remotely, there are times when face-to-face is just … Read more
Did you know that the number of Instagram users in 2022 is 1.478 billion? That’s a pretty crazy number right? The answer is yes, BUT social media has become part of our daily lives for work and play. If you are here reading this blog, it is highly likely you have an Instagram account and, … Read more
Welcome to another round of coffee date Q&As! A blog series I made up during one of the millions of lockdowns in lieu of not being able to meet people for real-life coffee dates. Community and collaboration are a big deal to me and time with other business owners or my industry peers is a … Read more
