What’s the point of a hashtag?

I once wrote an ode to the seemingly humble hashtag for someone who was starting on their social media for business journey and had asked what the point of them was… It went something like along the lines of “use them, they are super important. The End”. Hard to believe I once won a poetry competition at school right?! .

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5 things you wish your mum had told you about a social media strategy

In a sea of jargon, buzz words, trends and millions of experts I am a big fan of the one-liner. Those key phrases that you can pin up above your desk and cast your eyes over really quickly to make sure you are on the right track. Or to make sure you are keeping it real – which is pretty much the best one-liner ever.

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